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“It’s No Secret” –
New Brand Advertising Campaign Shows
Extent of Group and Strength Behind the
Name.
The Ziad Galadari Group and Galadari
Investments have made the first major
changes to their brand advertising for
over 10 years with a new campaign
designed to differentiate and celebrate
the Ziad Galadari name and the companies
within the group. The new campaign made
its debut at the 2008 Ibda’a Media
Awards, where the group were the
headline sponsors.
For sometime there has been little
information available about the group
and its subsidiaries. Moreover, the
companies and the name, Galadari, often
are confused with other members of the
family and their own business activities
within the UAE. It therefore became
crucial to the groups overall strategy
to create a strong brand campaign and
let clients, consumers and potential
customers know that what the Ziad
Galadari Group, who they are and what
they do, is ‘no secret’.
The adverts will form part of an
integrated marketing campaign around the
‘No Secret’ theme which will also
include press advertising, outdoor
advertising, direct mail and website
content. The press ad will feature a
bold manifesto, which identifies the
different entities within the group and
the groups’ main identity, Ziad
Galadari.
The illustration which takes on the form
of a secret agent image people are
familiar with the world over is to
demonstrate not only the ‘No Secret’
initiative but also the power and
strength behind a name.
The Ziad Galadari Group continues to
grow at an unprecedented rate, and
despite the current economic climate,
plans to further expand the 4 core
business activities in 2009 and 2010 are
still on target. A strong supportive
branding and advertising campaign will
help cement this development programme
and aid continued sustainable growth.
For further information on the ‘No
Secret’ campaign or for more information
on the Ziad Galadari Group and any of
it’s subsidiaries please contact
Rosanna Tolhurst at
Rosanna@galadariinvestments.com
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